Newsletters

View Web Version Chief DATA Marketer Best practices in prospecting & mining customer data from the editors of Chief Marketer, PROMO and DIRECT June 03, 2013   Not Your Normal Data: The Impact of the Outlier Big Data Connects Online/Offline Fashion Shopping Experiences Chief Marketer Listline June 3 Not Your Normal Data: The Impact of […]

View Web Version Chief Promo Marketer Uncovering the metrics and meanings behind the most innovative campaigns. from the editors of Chief Marketer June 04, 2013   11 Ways to Turn One Piece of Long-form Content into Dozens More Oreo, Ritz Ride “One Direction’s” Summer Tour Vitriol Online for Cheerios Ad With Interracial Family Breyers Toppings […]

View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer, and DIRECT May 30, 2013   Back-to-School Marketing Underway to Fight Uncertainty Kohler Mobile Tour Let’s People Test the Flush Facebook Verified Pages Helps Brand Trustworthiness Instagram Heats […]

View Web Version Chief DIRECT Marketer DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer and DIRECT May 29, 2013   Big Data Connects Online/Offline Fashion Shopping Experiences Williams-Sonoma and Nordstrom Share What Customers Want Now 10 Tips For Online Video Success Big Data Connects Online/Offline Fashion Shopping Experiences By Jason Hahn If they’re […]

View Web Version Chief DATA Marketer Best practices in prospecting & mining customer data from the editors of Chief Marketer, PROMO and DIRECT May 28, 2013   Major League Soccer Scores With Personalized Email B2B Buyer’s Journey No Longer Begins With the Salesperson Chief Marketer Listline  Major League Soccer Scores With Personalized Email By Jason […]

View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer, and DIRECT May 23, 2013   Teens ‘Waning Enthusiasm’ for Facebook Benefits Twitter: Survey The Future of TV Ads 7 Lessons From 7 Years of Making Landing Pages […]

View Web Version Chief DIRECT Marketer DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer and DIRECT May 22, 2013   Dunkin’ Donuts Goes Local From the Corporate Level Why You Should Give a Darn About Your Local Reputation Finding the Right Lead Generation Strategy Dunkin’ Donuts Goes Local From the Corporate Level By […]

View Web Version Chief DATA Marketer Best practices in prospecting & mining customer data from the editors of Chief Marketer, PROMO and DIRECT May 20, 2013   Finding the Right Lead Generation Strategy Big Data is Good—But Big Testing is Better Chief Marketer Listline  Finding the Right Lead Generation Strategy By Gregg Schwartz What is […]

View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer, and DIRECT May 16, 2013   Why You Should Care About Customer Journeys 8 Ways to Expand Your Pinterest Presence How to Build Links Without Traditional Content Marketing […]

Chief Marketer Tech Talk View Web Version Chief Marketer Tech Talk Leveraging Marketing Technology to Achieve Measurable Results May 16, 2013 Big Data is Good—But Big Testing is Better Solving Marketing Complexity Through Collaboration Why The Customer Should Be Central to Inbound Efforts Big Data is Good—But Big Testing is Better By Scott Brinker   […]