| Chief Promo Marketer
Uncovering the metrics and meanings behind the most innovative campaigns. from the editors of Chief MarketerJune 04, 2013 |
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11 Ways to Turn One Piece of Long-form Content into Dozens MoreBy Holly Hamann (TapInfluence)
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Generating thoughtful, relevant content without making sure it gets wide-spread distribution to your target audience with a measurable impact is like investing in a Ferrari and only driving it to the mailbox! This is Part I of a two-part post about the importance of content planning and distribution.
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Oreo, Ritz Ride “One Direction’s” Summer TourBy Patricia Odell (Chief Marketer)
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A week or so ago, Mondelez International, the maker of iconic brands like Oreo, Ritz and Trident, dropped a national FSI to 48 million households kicking off what will be its title sponsorship of the English-Irish pop boy band, One Direction, and its American summer tour and millions of swooning, screaming young fans. Stephen Chriss, senior director, U.S. media and consumer engagement and marketing services at Mondelez fills us in.
Vitriol Online for Cheerios Ad With Interracial FamilyStuart Elliott (New York Times)
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A new TV spot and video from Cheerios that portrays an interracial family is causing quite a stir. The volume of negative remarks—many of them racist—on YouTube prompted General Mills to temporarily disable the commenting function. Stuart Elliott of the New York Times reports.
Breyers Toppings Marketed with $1 Million CampaignBy Patricia Odell (Chief Marketer)
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If you're launching a new product into a category as saturated as dessert toppings, you better have a solid plan. That's the thought behind a new line of ice cream toppings from Signature Brands, LLC, marketed under the Breyers name in its first licensing deal with Unilever. Mindy Beegle, director of marketing, dessert decorating products for Signature Brands, shares the details.
10 Tips For Online Video SuccessBy John Douglas (Chief Marketer)
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Consumers are watching video everywhere, and marketers need to be prepared. Here are some best practices to help you succeed in the brave new world of video convergence.|
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Branded Video Posts: Using Multimedia to Increase Engagement 2013 Email Marketing Metrics Benchmark Study Take the Pain Out of Marketing Campaigns |
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June 18, 2013 Time: 2:00 p.m. ET
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Advertisement  SMARTER@MARKETING: Align Message, Process, and Measurement to Deliver Sales Enablement Many marketers are aware of the sobering statistic that up to 90% of content created for sales support is ignored by the field and more than 74% of sellers re-write/create their own sales collateral. Watch this on-demand webinar to get tips for creating and delivering content when and where your sales team needs it most. Download Today! |
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