The week's most relevant content from around the web and why it's important.

May 23, 2013

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Teen Internet users are becoming disenchanted with Facebook thanks mostly to the growing population of adults on the social network, the mindless updates flooding their News Feeds and the “drama” that happens on the sites. They have a hard time managing their reputations and are moving on to Twitter. What does this all mean for targeted social media ads? Find out …

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As more Americans buy Internet-connected TVs, interactive ads will soon be popping up on screens. In this video interview, Opera Mediaworks CEO Mahi de Silva joins Digits with a look at the next wave of mobile and interactive marketing. Some 35.1 million households will own one Internet-connected TV by 2014. Get smarter here.

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Seven years of working with landing pages can teach a marketer many lessons. The details in this article were presented last week by the author at the Interactivity Digital Conference in Miami. Among them are: people matter more than software—10% of marketing budgets should be spent on tools, while 90% should be spent on people. Good lessons here for your marketing toolbox.

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There's widespread consensus that dramatic changes in the business landscape have made the role of CMO ever more complex. Given marketing's enhanced profile, the Kellogg School of Management believes the next wave of CMOs must accomplish three core objectives to be successful.

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Why did Yahoo spend $1.1 billion to buy Tumblr? Two words: native advertising. For those who need a quick primer on what native advertising is, here’s a simple definition: “It's an ad whose form and delivery is identical to the content environment in which it is served.” In other words, it’s nothing like the billboards, takeovers and banner ads that disrupt a user’s experience. Here’s what you need to know.

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Within minutes of major disasters like the tornado in Moore, OK, businesses look to see how they too can help. In Oklahoma, any number of companies, like Buffalo Wild Wings, have stepped up running various promotions to benefit the victims. Home Depot is serving as a location where animals found in the wreckage are being transported. 

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