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Chief DATA Marketer

Best practices in prospecting & mining customer data

from the editors of Chief Marketer, PROMO and DIRECT

June 03, 2013

 Chief WEB Marketer
 
Not Your Normal Data: The Impact of the Outlier
Big Data Connects Online/Offline Fashion Shopping Experiences
Chief Marketer Listline June 3

Not Your Normal Data: The Impact of the Outlier

By Sam Koslowsky

crystal-ball-595Dealing with data outliers requires a careful consideration of a number of statistical methods, and is no task for data debutantes. Learn why understanding the impact of these anomalies is crucial to your database marketing strategy.
FULL ARTICLE

Big Data Connects Online/Offline Fashion Shopping Experiences

By Jason Hahn

baublebar

If they’re savvy enough, retailers can leverage Big Data to create a better experience for shoppers both online and offline. Learn how retailers are using data to connect in-store, mobile and web elements for increased engagement.

FULL ARTICLE

Chief Marketer Listline June 3

By Chris DeMartine

Fed-BarEach week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include Beckett Media Masterfile and the Federal Bar Association.
FULL ARTICLE

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