| Chief DIRECT Marketer
DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer and DIRECTMay 22, 2013 |
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| Dunkin’ Donuts Goes Local From the Corporate Level |
| Why You Should Give a Darn About Your Local Reputation |
| Finding the Right Lead Generation Strategy |
| Dunkin’ Donuts Goes Local From the Corporate Level
By Beth Negus Viveiros
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For some people, nothing is more important than their morning coffee and donut, and they love to talk about it, partcularly in social media. Learn how Dunkin' Donuts runs a local social marketing promotional, PR and customer service strategy from the corporate level.
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| Why You Should Give a Darn About Your Local Reputation
By Tiffany Monhollon
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Managing your reputation online can mean the difference between winning more business and losing potential customers. Discover some best practices for how local busineses can manage their online reputation.
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| Finding the Right Lead Generation Strategy
By Gregg Schwartz
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What is the best strategy for your company, inbound or outbound marketing? That depends on how much online traffic your brand or product category is generating.|
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