MarTech
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Acquisition
Dress Up Your Product with Naked Marketing
The foundation of naked marketing must be built around empowering your current users to review your product.
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Acquisition
Twitter Bloggers Offered Service to Monetize Branded Videos
Twitter is expanding its content creator revenue programs with a new service that allows creators who work with brands to monetize their content.
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Acquisition
The Ups and Downs of Twitter’s Promoted Stickers
Will Twitter’s Promoted Stickers push the embattled social network over the line from red to black? Possibly, but it doesn’t look likely.
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Data & Analytics
Are you Ready for the Massive Technology Shift? Survey
Here are 10 insights into what is fueling the rise of the chief marketing technologist based on a new in-depth survey from DataXu.
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MarTech
Creating Mobile Apps That Meet Customer Expectations
Push notifications from mobile apps have gone through several phases of evolution in terms of content format, trigger points, and personalization scale.
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MarTech
Should You Pay Attention to Augmented Reality Marketing?
Most augmented reality technologies are still in development or have been released as prototypes, but early studies show great promise for user engagement.
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Acquisition
4 Ways Pokémon Go Masters Viral Loop Marketing
Pokémon Go exploded seemingly overnight. The augmented reality app’s astounding success is due, at least in part, to its mastery of viral loop marketing.
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Acquisition
Amazon’s Alexa Now Suggests Patrón Cocktails
Patrón and Alexa Voice Service are in a new partnership to provide users with drink recipes incorporating, of course, Patrón Tequila.
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MarTech
Having the Right Resources is Key to Marketing Tech Success
Obtaining the resources for optimal implementation of marketing tech investments is a challenge for many marketing organizations.
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Acquisition
Cross-Channel Marketing: Is There a Quick Fix?
Although cross-channel marketing solutions are discussed, the topic is overwhelming. Learn how to cut through the noise.