Channel | MarTech

Marketing Ops Tech Tips

|  by Chief Marketer Staff

Marketers who are getting the most out of their marketing ops tech systems are implementing systems that are easy to use, integrate with other systems in their organizations and make ongoing training a priority through creating a marketing operations center of excellence, according to recent data from Gleanster Research.

Keys to Predictive Scoring Success

|  by Chief Marketer Staff

The marketing team at b2b cyber security firm FireEye recently rolled out a program leveraging predictive lead scoring technology and has been generating better marketing qualified leads for its sales team as a result.

Chief Marketer Videos

by Patty Odell

This campaign, Netflix at AsiaPOP Comicon from Jack Morton Worldwide, landed a 2019 Gold PRO Award.

	
        

PRO Awards

ProAwards

Click here to sign up for more information on the 2021 PRO Awards call for entries.
	
        

CHIEF MARKETER 200

CM 200

Click here to sign up for more information on the 2022 CM200 call for entries and to view the CM 200 2021 List.

Chief Marketer Job Board