Channel | MarTech

Marketing Technologists Defined

|  by Chief Marketer Staff

SapientNitro recently released a study of marketing technologists’ skills, career paths, attitudes and behaviors, and the results shed some light on this new group of marketing tech specialists.

Q&A With Progress Software CMO Melissa Puls

|  by Chief Marketer Staff

Chief Marketer sat down with Progress Software CMO Melissa Puls to talk about the challenges of team realignment, integrating new acquisitions from a marketing standpoint, bringing digital experience marketing to the forefront and technology’s role in her department.

Creating a Marketing Tech Blueprint

|  by Chief Marketer Staff

Managing complex marketing technology deployments can be a challenge, and it’s up to marketing and IT departments to come together to create a tech blueprint that will allow marketers to handle campaigns and customer relationships.

Use Tech to Get Customer-Obsessed

|  by Chief Marketer Staff

Marketers are facing a wave of digital innovation at an unprecedented level, and it’s up to marketing teams to leverage this emerging technology to create a completely customer-focused enterprise.

Chief Marketer Videos

by Patty Odell

This campaign, Netflix at AsiaPOP Comicon from Jack Morton Worldwide, landed a 2019 Gold PRO Award.

	
        

PRO Awards

ProAwards

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CHIEF MARKETER 200

CM 200

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