![Martech challenges](https://chiefmarketer.com/wp-content/uploads/2017/01/martech.300x200-160x125.png)
Hilton, Prudential, Xerox, Nestlé Waters Discuss Martech Challenges
Marketing execs discussed martech challenges—investing; how they determine which tools are most effective; and the role of data and content.
Marketing execs discussed martech challenges—investing; how they determine which tools are most effective; and the role of data and content.
Using Emojis in social to improve business can help you reach your legions of fans and followers on Facebook, Twitter and Instagram. But do you know how?
There’s a lot of talk about how to humanize marketing. Really thinking about and understanding the humans we are marketing to—not just prospects and customers.
The Monopoly Token Madness Vote lets fans choose all eight tokens for the new Monopoly game that debuts in August.
Goldfish crackers let loose hundreds, if not thousands, of its cheesy fish-shaped snacks for kids to cast as rising stars in stop-motion animation films.
Consumer financial services companies are taking advantage of the latest innovations in marketing technology to serve their most elusive market, millennials, providing them with relevant, useful content when and where they want it—without overloading them with useless information.
President-elect Donald J. Trump has put social media in the spotlight. Take note of these seven lessons to improve your social media marketing.
A kiosk in a KFC uses facial recognition technology to scan customers' faces and suggest menu items.
For the sixth year in a row, Forbes has revealed its 30 Under 30 2017, a hot-shot collection of young marketing and advertising innovators.
Top sales performers are almost five times more likely to be adept at mobile, according to Salesforce. Here's 5 tips to boost your sales productivity.