![customer journey](https://chiefmarketer.com/wp-content/uploads/2016/12/customer.journey.300x200-160x125.png)
Customer Data and Journey Still Trouble for CMOs: CMO Council Research
This report delves into the challenges the digital age has brought to senior marketers including, centralizing consumer data, technology, results and budgets.
This report delves into the challenges the digital age has brought to senior marketers including, centralizing consumer data, technology, results and budgets.
As the marketing landscape continues to evolve, keeping up with the 2017 marketing trends is an important way to stay current with best practices and technologies.
Edible six-pack rings and miss-matched taxis to support the importance of organ donors are just two of the innovative marketing campaigns you'll find here.
Millennials are increasingly using popular messaging applications such as WeChat, WhatsApp or Facebook Messenger to communicate, pay and exchange information not only with their peers but also with companies, according to research from Yahoo's Flurry Insights.
To see where you stack up and identify your aspirational next-steps, compare your company to the best practices of industry leaders in these four critical data and technology readiness areas.
Agency respondents to a new survey on data delivery methods say they're still using PowerPoint, despite many clients favoring a shift towards dashboards.
HCL Technologies experimented with a new marketing automation tool to engage specific personas for a SAP S/4HANA suite of products in North America.
At this time of year we are inundated with 2017 trends and predictions. To bring a bit of clarity, here’s my Top 5 picks for promotion marketers.
Although each publisher is different, there are some distinct marketing trends for 2017 that apply to almost everyone in the industry.
2017 marketing predictions will keep marketers very busy next year adapting to the vast technological changes and marketing disruptions we experienced.