MarTech
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Data & Analytics
Don’t Let AI Bias Derail Your Marketing Efforts
The algorithms behind AI are beholden to the integrity—or lack thereof—in the measurements and datasets used to train them.
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Direct Marketing | Print
Why Martech Investments Aren’t Optimized: Infographic
Over half of marketers will increase their martech spending next year, but many still aren’t
optimizing their solutions, according to Chief Marketer’s Martech Outlook Report. -
MarTech
The AI Paradox: Why More Automation Means We Need More Humanity
How does a brand reap the benefits of AI and marketing automation, and
become more “human” at the same time? The answer lies in organizational empathy. -
MarTech
Big Martech Changes Help DXL Engage Shoppers
Better segmentation and an improved martech stack is helping Destination XL
boost engagement with retail customers in-store and online. -
MarTech
5 Tips for Creating An Agile Marketing Environment
Was 2019 the year your team pledged to move to a more collaborative, agile marketing approach,
testing and iterating new ideas more quickly? You’re not alone. -
MarTech
Integrating AI in Your Marketing Strategy: Six Steps
When determining whether or not to implement AI in a marketing strategy,
it’s important to understand the risks—and the opportunities. -
MarTech
CDP Helps Ancestry Improve Data Oversight
Putting a customer data platform (CDP) in place is helping Ancestry
improve its view of customer data from numerous sources and channels. -
Data & Analytics
Transforming Customer Experience with Data: 5 Tips
Brands like Disney, Amazon and Netflix deliver amazing CX in our personal lives,
but why haven’t more brands achieved these heady heights? -
MarTech
Why a Self-Service Martech Model Might Be For You
Scott Brinker shares why more brands are shifting from a siloed martech approach
to one that is more self-service and accessible across the entire organization. -
Digital
10 Pillars for SEO Success
A good SEO strategy shouldn’t just be the mission of the SEO team: it should be the mission of the entire organization. Here’s 10 ways to make it happen.