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Spotify Acquires Podcast Monetization and Publishing Platform Megaphone
Podcast consumption is on the rise during the pandemic, and Spotify is looking to capitalize on the shift.
Podcast consumption is on the rise during the pandemic, and Spotify is looking to capitalize on the shift.
Gartner research released this week suggests that budget cuts are looming, with 59 percent of marketing technology leaders expecting moderate to severe cuts.
B2B marketers might consider targeting prospects where consumers are spending more of their time: over-the-top and connected TV.
The CPRA institutes new privacy rights and further defines what constitutes “sensitive personal information,” a phrase referenced in the CCPA.
Pandora has turned to ActionIQ’s next generation customer data platform to create audience segments on demand.
How ecommerce tech can complement the in-store experience through cross-channel optimization, inventory integration and more.
SAP has entered the ring with its own CDP offering that will be available globally next month.
Oracle added machine learning capabilities to its CX Unity product and Microsoft announced a new engagement insights feature for its CDP.
Salesforce’s forthcoming customer data platform, dubbed Customer 360 Audiences, will be ready for general use in October.
A recent CMO Council study looks at ways in which brand leaders are unifying the marketing and communications teams during these tumultuous times.