The Incentive Marketing Association yesterday honored its Circle of Excellence Award recipients at a luncheon during the Motivation Show.
The winners were:
Title: Leveraging Excellence
Program Type: Employee Recognition
Client: Anderson Performance Improvement Co.
IMA Member: Anderson Performance Improvement Co.
Anderson develops employee incentive and reward programs and designed this one for its own employees. The program was created to motivate changes in employee behavior that would improve work knowledge and increase performance. Employees earned points in rule-based programs and were rewarded when managers observed desirable behaviors. More than 80% of the employees achieved at least one pre-determined goal; 59% achieved two goals. Every employee participated in at least one aspect of the program.
Title: Master’s Circle Hawaii O-Five-Hana Hou Maui-Encore Hawaii
Program Type: Sales Incentive
Client: Diebold
IMA Member: USMotivation
Diebold, a security and software services provider, has conducted an annual sales incentive campaign for 26 consecutive years. This campaign featured a world-class experience in Hawaii. Some 460 participants met or exceeded their sales objectives for 2004, a 12.9% sales increase over the previous year.
Title: Raymond Safety Bowl
Program Type: Safety Incentive
Client: Massey Coal Services, Inc.
IMA Member: Artistic Promotions, LLC
This football-themed program was designed to improve company safety performance and to reduce workforce absenteeism. Teams competed within their locations and safety points were awarded quarterly based on individual, team and location performance. Points were redeemed from a special catalog. The average cost of a Lost Time Accident in the coal mining industry is $50,000. As a result of the promotion, Massey realized a 47% reduction in loss time accidents for 2004 over the previous year— $5 million cost reduction.
Title: Sounds of Success
Program Type: Dealer Distributor Incentive
Client: Price Pfister
IMA Member: Performance Plus Marketing
Price Pfister, a kitchen and bath plumbing manufacturer, wanted to increase sales of its high-end Bach collection. The “Sounds of Success” program was designed to capture the attention of distributors, who can be exposed to five to seven competing promotions at the same time. Awards included surround sound systems and other high-end audio equipment as well as other awards including jewelry and spa trips. Winners were chosen weekly and monthly. The campaign was the company’s most successful to date, achieving 173% of the sale goal for Bach products.
Title: Do More Get More
Program Type: Customer Service Program
Client: T-Mobile USA
IMA Member: Marketing Innovators
The goal of this promotion was for T-Mobile to become America’s No. 1 wireless provider and to reduce employee attrition. It was targeted at the company’s 11,000 customer-facing employees in fifteen call centers nationwide. Within two years of the launch, a J.D. Power and Associates study named T-Mobile USA the domestic wireless industry’s top provider of customer satisfaction. The program also resulted in a 50% decrease in employee attrition in less than two years.
Title: A Whole Latte News
Program Type: Consumer Offer/Branding Program
Client: Traverse City Record Eagle
IMA Member: Nouveautes USA
The Traverse City Record Eagle wanted to expand its paid subscriber list for the daily newsletter. The campaign offered new subscribers who signed up for 12 months of home delivery a $12 per month discounted rate and a 12-pack of Gevalia coffee. More than 400 new subscribers signed up, far surpassing the goal of 200.
The Circle of Excellence Awards recognize outstanding examples of incentive programs used as business tools.
Network
