* Edgar Online
* American Statistical Association
* Global Marketing Partners
* RecruitersWorld.com
* Small Cap Investor
* Multidonors to National Wildlife/World Wildlife Causes
* W-Style
* Focus Worldwide Strikes Deal With M.L.S. of Italy
LISTS UNDER NEW MANAGEMENT
Edgar Online
MeritDirect now oversees several lists for business/financial data provider Edgar Online Inc. These include master files listing more than 400,000 registered users of Edgar Online’s data from the Securities and Exchange Commission, plus e-mail and Canadian files. Web-page registration is the source. Lake Group Media Inc. had been handling these files.
Selections: Business/industry type, job title, number of employees, gender, state/SCF/ZIP
Sample usage: The Wall Street Journal, Fisher Investments, First Equity Card, University of Wisconsin, Investor’s Business Daily, CCH Inc., Sprint (postal); Barron’s, The New York Times, Fisher Investments, Wharton Executive Foundation, American Association for Cancer Research (e-mail)
Price: $125/M to $350/M
Contact: MeritDirect, Pat Bishop (914-368-1133; [email protected])
American Statistical Association
Infocus Marketing Inc. has been tapped to manage the American Statistical Association’s combined member/subscriber database. It names 8,235 U.S. and 1,341 foreign members. MGI Lists was the previous manager.
Selections: Area of interest, journal type, gender, state/SCF/ZIP
Price: $125/M (U.S. members); $150/M (foreign members)
Contact: Infocus Marketing Inc., Maggie Powers (540-428-3249; [email protected])
NEW LISTS
Global Marketing Partners
This is a file of approximately 100,000 consumers who joined clubs in the last 12 months. Those listed paid about $40 to join the National Health Discount Shield, Values 4 Less or ID Sentinel Alert clubs; most joined two clubs. Telephone numbers are available. The sources are DRTV, telemarketing, direct mail and the Internet.
Selections: Hotlines, gender, state/SCF/ZIP
Price: $95/M
Contact: List Services Corp., Joan Ginty (203-791-4450; [email protected])
RecruitersWorld.com
HRT Internet LLC has a list of e-mail addresses for 65,000 human resources employees. All have registered as members at RecruitersWorld.com.
Selections: None
Price: $250/M
Contact: Specialists Marketing Services Inc., Toni Rivera (631-787-3008, ext. 2513; [email protected])
Small Cap Investor
Business Financial Publishing is offering a postal list naming 7,654 active subscribers to the Small Cap Investor newsletter. Readers are self-directed investors. The source is Smallcapinvestor.com.
Selections: Gender, state/SCF/ZIP
Price: $170/M
Contact: MetaResponse Group Inc., Diane Dubocq (954-360-0644, ext. 217; [email protected])
Multidonors to National Wildlife/World Wildlife Causes
Some 947,156 donors supporting dolphins, African wildlife and similar causes are listed. Each contributed more than once in the last 12 months. Records were scored and ranked in statistical models to predict possible response. Sources include direct mail.
Selections: Hotlines, adult’s/child’s age, child’s gender, ethnic assimilation, income, model credit score, length of residence, dwelling type
Price: $85/M
Contact: Infocore Inc., Tom Mack Jr., (760-607-2500, ext. 13; [email protected])
W-Style
This is a 40 million-name women’s database. Separate files identify 4 million responders to free travel deals and 3 million who’ve shown interest in multiple magazine offers. Other segments list buyers based on specific interests. Data can be rented or licensed. Sources include direct mail, Internet surveys and statistical modeling.
Selections: Hotlines, telephone number, age, income, gender, credit card, state/SCF/ZIP
Price: $80/M to $120/M
Contact: Lighthouse List Co., Mark Traverso (954-489-3008; [email protected])
IN THE NEWS
Focus Worldwide Strikes Deal With M.L.S. of Italy
Focus Worldwide has added Italian consumer and business-to-business list offerings through an alliance with M.L.S., a list brokerage and data company in Milan, Italy. For the full story, click here (directmag.com/news/Italian-lists061008).
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