MarTech

Push Messages Aren’t Spam—How to Get it Right

September 15, 2015 |  by Josh Todd

With so many brands vying for users’ attention, push messages can be viewed as disruptive, irrelevant or spammy. But they can also spark engagement.

6 Hard & Soft Skills to Look for When Hiring Marketing Talent

September 14, 2015 |  by Patty Odell

This article outlines six hard and six soft skills to look for when hiring marketing talent.

Clorox CMO: Programmatic Media Has Enormous Potential

September 9, 2015 |  by Patty Odell

Clorox is putting about 50% of its entire digital media budget toward programmatic marketing this year. Hear from Clorox CMO Eric Reynolds.

Incorporating Video Across the Buying Cycle

September 4, 2015 |  by Jessica Melhorn

Video is a powerful way to engage informed and research-savvy decision makers. However, many marketers still employ an outdated approach to video.

Key Must-Haves for Data Optimization

September 4, 2015 - Big Data

There are many elements to a successful marketing campaign. But if you don’t have the right data—and the right tools to target your audience with appropriate messaging and content—you will fail. In this special report, discover the tech and tools you need to maximize customer intelligence and conversion.

How Mobile Measurement is Changing Brand and Agency Relationships

September 4, 2015 |  by Galia Reichenstein

Data and tech has enabled advertisers to engage with consumers in previously unimaginable ways, but it has also fostered a rift between agencies and brands.

4 Ways to Embrace Mobile Marketing Tech

August 28, 2015 |  by Kevin Rice

Executives often fail to provide enough capital for mobile marketing initiatives, not realizing that apps are products.

Atlanta Falcons Transforms Fan Experiences: Webinar

August 28, 2015 |  by Beth Negus Viveiros

The Atlanta Falcons partnered with IBM to transform customers’ experiences by mapping out the early stages of fans’ engagement pre-kickoff and nurturing those customers at the game.

The Future of Marketing Performance Management

August 27, 2015 |  by Manu Mathew

Marketing organizations are losing productivity as they struggle to establish a “single source of truth” about their marketing performance.

The Marketing Analytics Challenge Comes From Within

August 27, 2015 |  by Chief Marketer Staff

A whopping 45% of marketers either don’t evaluate the accuracy of their analytics, or have no clue if their company tracks these numbers, according to a new report.