![](https://chiefmarketer.com/wp-content/uploads/2019/12/influencers-social-shake-up-160x125.jpg)
What Brand Marketers Should Teach Influencers About FTC Compliance
The FTC's recent guidelines for influencers provide a guidebook for content creators--but also the marketers who employ them.
The FTC's recent guidelines for influencers provide a guidebook for content creators--but also the marketers who employ them.
How 15 brands have approached holiday activations with experiences.
The California Consumer Privacy Act (CCPA) goes into effect Jan. 1. Following are insights on how marketers can ensure compliance.
Global Chief Marketing Officer for SAP Alicia Tillman lays out the new characteristics of the next generation of CMOs.
Eight ways for brands to beef up their defenses and enhance brand safety amidst a politically-charged climate.
Three best practices to ensure optimal collaboration between your marketing and technology teams.
Aviation Gin has capitalized on the media frenzy surrounding Peloton's holiday ad. But there are best practices to keep in mind when employing this marketing tactic.
Social media platform TikTok is incredibly popular with Gen Z consumers. Learn how marketers can engage them effectively.
There are several ways to ensure your website complies with ADA and WCAG 2.1 standards. The financial downside of noncompliance may not be worth the risk.
Lingerie company ThirdLove personalizes the customer experience depending on different stages of the purchase journey.