Racking Up the Miles
Netcentives, Inc., San Francisco, announced that OfficeMax.com has joined ClickRewards, the frequent flyer mile prize online shopping network. Aimed at
Consumer Marketing
Supernatural Sounds
LOS ANGELES With sci-fi popular again, TVT Records is issuing a four-CD set of theme music from classic Sci-Fi Channel shows.The series, called Sci-Fi's
New World Order at Frankel
A new management plan at Frankel, Chicago, will split the company into two operating units and eliminate management layers to give executive team members
Making Goals, Playing the Game
Name any country you like, and if you've got a client that's keen to sponsor football, there's usually one style or another somewhere in the world that
The Right Combination
Is there a more cynical, fickle consumer than a kid? Kids can be hard as nails, changeable as a chameleon. How do you get them excited about something
Flower Power Hour No Web Page of Love
Let's say that in a weak moment you've succumbed to the persistently charming ElectraGiz guy. You invite him into your space expecting the conventional
Create-A-Crazy-Concept RESULT
Okay, we'll take some responsibility for this horror show. It was promo that stuffed the ammonium nitrate into the coffee can and proffered the fuse.
Over There, It’s All Just Marketing
Is it my international upbringing, or progress, or buzz marketing? Fifteen years ago I directed strategic promotional marketing programs and didn't even
Sitings
FASHION CAFE www.revlon.com Why is this site getting a B+? Two words: Cindy (ooga-chugga) Crawford. In all seriousness, Revlon has served the collective
Singer finds Modern Bride
NEW YORK In one of the more obvious matches, New Line Home Video's The Wedding Singer will partner with Modern Bride for a sweepstakes that will give
