Pillow Talk, and More
BEVERLY HILLS How do you run a promotion for Playboy TV that will reach people who don't watch and may not approve of the network's shows? Very carefully,
Consumer Marketing
Sports Cyberstore
The Store at ESPN.com, New York, has begun offering ESPN-branded gifts and merchandise never before offered, including league- and team-licensed goods.
Riding a Rage
KFC is trying on the halo of a phenomenon. The restaurant chain partnered with Nintendo of America for the $25 million launch of Pokemon, a videogame
In Knots
Though substantial by general packaged goods standards, Dr Pepper's $140 million ad budget hardly forms a large enough sling for the Plano, TX, company
You Had to Be There; Now It Can Be Told
Swirling rain showers and freakish thunderstorms had wreaked havoc on the Windy City for the past several days. But at precisely 8:27 p.m. on October
Deal Makers
David Palmer named to the new position of vp of marketing of Columbia TriStar TV Children's Programming. Palmer had been vp of marketing for MGM's Consumer
Scoring Points
MyPoints Program (www. mypoints.com) from MotivationNet, L.L.C. announced it is adding 36 new partners to deliver the merchandise and and other awards
Slicks Hit the Road
Maybe Willie Sutton thought his questioner was kidding when the sly stickup man was asked, "Why do you rob banks?" And that's why he quipped, "Be-cause
Herbal Effervescence
Pharmanex's cholesterol-lowering herbal remedy Cholestin was marking time on Tampa retail shelves until disc jockey Jack Harris started treating himself
The Smell of Selling
The National PTA has been criticized for selling its name and logo for use in back-to-school advertising by the office supply chain, Office Depot.Neither
