People: Agency Moves
Frankel reorganizes into two units, with Jim Mack named ceo of the Frankel core-business segment and Dave Triddle named ceo of New Ventures. Founder Bud
Frankel reorganizes into two units, with Jim Mack named ceo of the Frankel core-business segment and Dave Triddle named ceo of New Ventures. Founder Bud
Victor Imbimbo. Rick Burton. Joel Cohen. Do these names ring a bell? They're all former promotion executives who have "graduated" from the business and
Our client of two years, Expressions From Hallmark, wanted to use its Barbie license with Mattel to help Wal-Mart Stores highlight Barbie products and
Killing Mrs. Tingle (Miramax) Anticipated Release Date: Second Quarter 1999Starring: Helen Mirren, Katie Holmes, Marisa Coughlan, Liz Stauber, Vivica
KFC, Pizza Hut and Taco Bell will begin receiving exclusive advertising, promotional, and premium usage rights to publicize Animorphs, a hot children's
The College Report PROMO Magazine's first Internet College session, held last month at PROMO Expo '98 in Chicago's, produced so many fascinating and useful
A new study, sponsored by Kraft Foods, has found that Italian dishes, Mexican meals, and an American classic, macaroni and cheese, top the list of American
One advantage of being in this business is being exposed to what's hot and what's happening. Much of our exposure is a result of spending a lot of time
Nabisco Biscuit Co. will help busy women with their holiday chores through its Holiday Relief program, set for six holidays in 1999. Supermarket chains
A Shot of B-12 B-12, which began in 1991 as the below-the-line group at Milton Samuels Advertising, has purchased Sukon Marketing Communications LLC,