People: Marketing Services
Paul Theroux named president and chairman of the board of the Promotion Marketing Association, Inc., New York.He is president of Paul Theroux Associates,
Consumer Marketing
The 1998 World PRO Awards of Excellence
There was a smile for every lightbulb in the vaulted ceiling of the Grand Ballroom of Chicago's Navy Pier. There, on the evening of October 6, some 500
FSI Power
A new study claims that 66 percent of surveyed households with an income of more than 40,000 say that having a coupon makes them more likely to purchase
World PRO Awards of Excellence Winners Named
CHICAGO - Buenos Aires-based Stopromotion received the Best Promotion in the World award at promo Magazine's eighth annual World PRO Awards of Excellence
Joe Camel, Meet George Generic
It's been a year and a half since tobacco companies sat down with a roomful of attorneys general and agreed to pay huge fines and remove themselves to
Convenience is Work
Aside from obvious issues of size and selection, what distinguishes the convenience store channel from its supermarket, mass merchandise, and drug store
Cultured Repeaters
County Line Cheese, Waukesha,WI, will reward frequent users with points redeemable for such rewards as a free movie and theme park tickets, free Blockbuster
Pillow Talk, and More
BEVERLY HILLS How do you run a promotion for Playboy TV that will reach people who don't watch and may not approve of the network's shows? Very carefully,
E-Mail’s Marketing Magic
All interest is active. We take interest. E-mail helps customers act quickly and easily on their interests. That's why, as Yoyodyne vp marketing Jerry
Sony Turns Up Volume on Max TV
With one flex of its media-buying muscle, Sony Corp. partners with Turner Broadcasting System for a fourth-quarter campaign that pitches its high-end
