Timing is Everything
Imagine knowing that while you are building up that credit card tally at your favorite mall this Christmas season, the whole high-interest-bearing load
Consumer Marketing
CONSUMER DURABLES
Dance & Levi's/Israel Levi's had never had a problem marketing its jeans to Israeli consumers, young or old. To Israelis, the Levi's name represents the
ALCOHOLIC BEVERAGES
It's a Man's Thing/England Worthington Bitter's beer market share had seen significant growth since 1990 in the United Kingdom, largely due to increased
Hunting for Human Resources
Pardon us while we plagiarize ourselves: "It's incredible, but even promotion's biggest agencies typically do not have a human resources department dedicated
Who’s News
Einson Freeman's Makeover Einson Freeman has moved to new headquarters, and is relaunching its brand with a new corporate identity. It's still in Paramus,
Sitings
GO HOME HAPPY www.blockbuster.comJust the fact that they can download the now-infamous dancing baby should be enough reason for surfers to log onto Blockbuster's
Make That To Go
Craig Rydin started with dessert first. Now he's working on the soup course.Campbell Soup Co. tapped the president of Godiva Chocolatier to head its newest
Quaker Goes Prehistoric
UNIVERSAL CITY, CA Quaker Oats will tie into the sixth installment of Universal's successful Land Before Time series.The video debuts Dec. 1 and the promo
AUTOMOTIVE
Renault Road Education/ Spain Renault held a leading 14.2 share of the automobile market in Spain, but Seat, Ford, Citroen, and Peugeot followed closely
Taking the Big Idea from Boston To Bombay
How do you sit in an office in Wilton, CT, and create for the world? As companies strive to create consistent global brand identities, how do you develop
