Schweppes and Lerner team with Broadway
NEW YORK Schweppes will activate its Live Broadway sponsorship with a national holiday instant-win sweepstakes. The promo will be on specially marked
Consumer Marketing
Alabama, Okay! In California, a Bust
In 1998, sweepstakes and game promotions became a hot topic in Washington, as well as in statehouses across the country. Perhaps buoyed by the interest
HEALTH & BEAUTY CARE
Share a Secret/USA Building a solid base of loyal customers is tough enough. But turning loyal users into active proselytizers for the brand? C'mon. That's
TRAVEL & LEISURE
One Globe One Skate/Germany The genius of the One Globe One Skate campaign for K2 was that the company ran the program outside of its native Germany -
E! TV Hits Theaters
LOS ANGELES Tired of completing the same Jumbles as you wait for the feature film to start? Well, E! Entertainment Television is coming to the rescue.
COMMUNICATIONS
Spot the 14 cents To Win/Canada In 1997, British Columbia's leading telecommunications company BCTEL launched an af1/2nity plan, providing new flat rate
Out-of-the-Rectangle Thinking
The winners of this year's Dialog Awards for phonecard promotions are tangible proof that prepaid cards can be highly effective motivators, both in the
Launch at the Speed of Sound
Gillette didn't want its $250 to $300 million ad blitz for Mach3 to go to waste, so it stenciled the razor's logo on supermarket parking spaces.That unusual
Jeep Rules, Mitsubishi Roils
Promotion people snigger over the very notion of rules. The first rule of promotion, some say, is that "there are none." In other words, rules are made
International
Label Lovers MADRID - Danone added more culture to its yogurt product lineup with a program targeting housewives with offers they couldn't refuse.Developed
