FINANCIAL SERVICES
Caja de Burgos Pension Plan/Spain Spain took the lion's share of awards in the European competition this year, winning five gold PRO Awards. What has
Caja de Burgos Pension Plan/Spain Spain took the lion's share of awards in the European competition this year, winning five gold PRO Awards. What has
Catalina Marketing Corp. has promoted Mike Bechtol to president of Catalina Marketing Services, which sells the company's core electronic marketing programs
Panasonic Interactive Media and Little Caesar's Pizza launched a four-week promo designed to stimulate trial and purchase of Panasonic's new Little Caesar's
School Connection/USA It pays to go to school. Target and Option One found that out last year, and won a second World PRO award this year for the School
They dared to do it. That's how the agencies and clients you will read about on the following pages took home 1998 World PRO of Excellence Awards. They
Bazooka Secret/Argentina Bazooka bubble gum is much the same in Latin America as it is in the States - the unassuming pink rectangle, individually wrapped
Anheuser-Busch is taking its popular, decade-old Bud Bowl to the World Wide Web so it can reserve its high-priced Super Bowl media time to showcase new
Marketing All-Stars Who are the promotion marketers that had the biggest impact on the business world in 1998? Find out next month when promo profiles
When Coca-Cola researchers found that Diet Coke drinkers read seven or more books a year, company officials got in touch with a handful of publishers
Dance & Levi's/Israel Levi's had never had a problem marketing its jeans to Israeli consumers, young or old. To Israelis, the Levi's name represents the