PACKARD BELL
Hungry for a marketing challenge?Imagine you're Packard Bell, the Thousand Oaks, CA, seller of PCs and home electronics. For a decade you have revolutionized
Consumer Marketing
Reel Deals
Sneak previews of film projects open to promo partnersTOY STORY 2 (Buena Vista Pictures) Estimated Release Date: November 1999 Starring: The voices of
Comparative Advertising Doesn’t Always Work Overseas
With the Internet rapidly breaking down borders and thereby creating a variety of legal implications, it is imperative to review comparative advertising
Back Seat Driver
Joni Rainbolt doesn't just market Oldsmobile's Silhouette Premiere. She helped design it.Rainbolt was an engineer on the team that dreamed up the family
Balancing Creatives’ Yin with the Prevailing Yang
I once heard that you can tell the difference between a creative person and an account person by whom they marry. Account people marry within their own
M&M/MARS
As of this writing, no consumer had produced the Jerome Bettis MVP Snickers wrapper worth $2 million as the winning ticket in last summer's Shock Zone
Nearing Top at Stop & Shop
Stop & Shop, Quincy, MA, promoted Marc Smith to exec vp-chief operating officer to oversee store operations, sales and procurement, marketing and merchandising,
A Lofty Trio
U.K-based Air Miles Travel Promotions Plc. (www.airmiles.co.uk), a large loyalty company and subsidiary of British Airways, has hired U.K.-based Internet
Dorm Room Confidential
Levi Strauss Co., San Francisco, is looking for a trio of savvy campus shoppers who can survive for a semester solely on online purchases. In preparation
Desktop Savings
Packard Bell NEC, Woodland Hills, CA, is using a mail-in rebate program to drop computer prices on its Packard Bell and NEC Ready brand desktop computers
