In Search of Healthy Shoppers
An apple a day will not only keep the doctor away, it might also reduce traffic to drug stores. According to ongoing retail surveys conducted by Meyers
Consumer Marketing
Scholastic’s Bus Gains Passengers
Microsoft and Kraft are teaming with Scholastic's The Magic School Bus to give away free tie-in CD-ROMs.The promotion started last year, but will continue
Saving Par
If you have witnessed the human drama that begins with a badly hooked drive and ends with a bag of clubs sliding soundlessly into the depths of a golf
Account-Specific Spotlight: Salt Lake City
Looking for solutions selling ideas? Check out Salt Lake City. The hometown of American Stores is the No. 1 city for aisle markets, in 97 percent of supermarkets.
International
Cartoon Network and Wimpy Leverage Toon Characters to Sell Burgers LONDON - The Cartoon Network has gotten behind Wimpy restaurants with a program that
Agency Moves
Mark Wollney named group account director at Brand Dialogue, the interactive marketing unit of Wunderman Cato Johnson and Young & Rubicam. Also at the
Universal, Kmart To Go Steady Next Fall
Universal Studios Consumer Products Group signed a deal with one retailer - Kmart Stores - to launch two product lines. Some licensed apparel for both
The Company They Keep
CO-PROMOTIONS FEATURING COMPATIBLE BRANDS can hop up an offer like cayenne on a mud bug. Through joint efforts, brands may deliver a doubly compelling
New Line Digs In for Nail Deal
Makeup company Hard Candy will unveil its latest product on the fingers of Alicia Silverstone during her new movie next month.Silverstone was the first
Millenium Madness
As New Year's Day 1999 was ushered in, the media used the occasion to scare the public with reports of the impending doom awaiting us 12 months hence
