Making the Point with a Fast-Thinking Crowd
I recently spotted this headline on a convenience store billboard: "Our Coffee is Fresh or It's Free." Get real, I said to myself. I want it fresh or
Consumer Marketing
Happy Feet
Alize. There is a good chance you haven't heard of it. It's a premium liquor that blends passion fruit with cognac. I can tell you Alize is delicious
Cause Marketing Snapshot
77 percent of U.S. consumers want companies to commit to a specific cause for a long time, instead of running short promos with several causes. (That's
February 1, 1999
Clip and Rave
Colgate's Total toothpaste, Clorox's Formula 409, and Dreyer's Homemade Ice Cream were the first three brands to be inducted into the Free-Standing Insert
Pie in the Sky
Retail Media Systems (RMS), Ft. Lauderdale, FL, and Hughes Network Systems (HNS), Chicago, announced a marketing partnership they say will allow retailers,
Kraft Serves Up Ethnic Plans
Kraft Foods, Glenview, IL, has promoted Jill Rahman to director of ethnic marketing and external relations. She succeeds Boris Oglesby, who was recently
YOYODYNE
We brought promotional thinking to online commerce," Seth Godin says matter-of-factly. It's a big claim, but it's true.Premium offers, trial generators,
MERVYN’S CALIFORNIA
Joe Montana was one of the 1/2rst icons Mervyn's California signed three years ago when it embarked on a program to hype its neighborhood, middle-market
Sitings
Who knew a coffee-liqueur could be this fun? What's cool is that the cocktail concoctions are the least exciting things here. Get tipsy in the Pleasuredome,
