New Line Digs In for Nail Deal
Makeup company Hard Candy will unveil its latest product on the fingers of Alicia Silverstone during her new movie next month.Silverstone was the first
Consumer Marketing
CDNOW
Two years ago, Samantha Liss was wavering. She wanted to change jobs. She had her MBA, had done a year in marketing, and was working for an uninspiring
SIMON BRAND VENTURES
Karen Corsaro's son Anthony wanted a Nike outfit for his fifth birthday. She got to the cash register with $250 worth of clothes and $70 worth of Mall
Rescued from the Shredder
A few morsels from the 1998 scrap heap of column ideas seemed just too delicious not to share before we jump-start the shredder and begin anew.Zorro-ed
An Uncertain Award
Let's face it, most sweepstakes prize structures are cut and dried: Super Bowl trip, sporty car, trip to Paris, wide screen TV, cash award. These are
What Stores Want
Forget national sweepstakes, the Internet, and tear pads. Retailers would rather have your demos, shipper displays, and a few extra bucks for direct mail.That's
The Price of Pagers
Pagers have been the best-selling electronic item in the U.S. for the last four years, topping cellular phones, personal communications systems, and other
Phantom No More
The only thing missing from this marketing event was a tie-in to the trailer. It would have been an industry first, and it probably would have gone over
Getting Grander
Grand Union, Wayne, NJ, is taking advantage of its current financial health to remodel stores, test new formats, and pump up marketing. The company told
MCDONALD’S CORPORATION
David Baney and R.J. Milano haven't had an actual boss since April, yet they've managed to steer McDonald's marketing through an important turnaround
