B2B Marketing

Why B2B Brands Are Focused on ABM

September 6, 2016 |  by Kevin Bobowski

Why is (ABM) so hot? More and more companies know that while B2B marketing still has a place for B2C-style branding and awareness, demand gen is vital.

Forrester Customer Analytics Wave Report 2016

Partner Content

In this 33-criteria evaluation of customer analytics vendors, see how Forrester Research identifies the 11 most significant software providers in this category and researched, analyzed, and scored them on the different strengths and capabilities.

Retain and Delight Your Customers by Applying IBM Predictive Customer Intelligence

Partner Content

Download and read this detailed “Redbook” from IBM to learn more about the capabilities and benefits you can realize from using IBM Predictive Customer Intelligence (PCI).

How Customer Analytics & Insight Research Enrich Customer Journey Design

Partner Content

Download this research study from Hypatia Research Group to learn how global organizations are utilizing various analytical techniques to create a successful omni-channel customer journey.

The New Frontier for Personalized Customer Experience

Partner Content

Download this whitepaper to learn how IBM can help with its Predictive Customer Intelligence solution to create personalized, relevant experiences for individual customers with a focus on driving new revenue.

IBM

Partner Content

IBM is the world's largest information technology company, with 80 years of leadership in helping clients innovate.

How to Create Branded Video that Converts

September 1, 2016 |  by Patty Odell

Jon Spenceley, content & social media manager at Vidyard, shares five reasons to hop on the branded video marketing bandwagon.

7 Traits of Outstanding B2B Marketers

August 23, 2016 |  by Beth Negus Viveiros

At B2B LeadsCon in New York this week, Matt Heinz shared the seven traits of outstanding full-funnel marketers.

Maximizing Customer Retention: A Data Fitness Test

August 22, 2016 |  by By Curtis Thornhill & Elizabeth Dobbin

Properly assessed and skillfully deployed data can give marketers better visibility into past, present and future customer behavior with a reasonable sense of accuracy. But only by gauging the health of our data using a structured process do we have a chance of successfully harnessing this incomparable resource. All companies face four critical issues addressable…

Selling an Idea to the C-Suite: a CMO’s Guide

August 22, 2016 |  by Ben Plomion

Besides nagging issues of politics and personalities, what makes this game challenging is every member of a company's c-suite has a different agenda.