B2B Marketing

Hilton, Prudential, Xerox, Nestlé Waters Discuss Martech Challenges

January 24, 2017 |  by Patty Odell

Marketing execs discussed martech challenges—investing; how they determine which tools are most effective; and the role of data and content.

Four Keys to Improving Enterprise Sales Potential

January 24, 2017 |  by Sharon Gillenwater

Many salespeople just want to close “low hanging fruit” deals to make quota. Others don’t have the training or business acumen to sell higher—but enterprise sales leaders looking to drive change can do four things to help drive successful C-suite selling.

Better B2B Data in 2017—Here’s How

January 23, 2017 |  by Beth Negus Viveiros

Discover how to make the most of your B2B data this year throughout the entire funnel, to connect with prospects, close sales and create loyalty in these special reports.

The Art of Authenticity in Branding

January 23, 2017 |  by Lara Colestock

Authenticity is now the business of marketers and CMO’s. It’s an art form, not a tactic. And when it comes to rebranding, it must be considered as a key factor in how you develop and deliver your brand.

Mission Statement Showcases The 3% Conference’s Passion

January 20, 2017 |  by Jessica Heasley

Many B2B events have thoughtful themes, but few tap into the passion a provocative issue can create. Here's some takeaways from how The 3% Conference did just that.

A Lesson in Using Emojis in Social to Improve Business

January 19, 2017 |  by Patty Odell

Using Emojis in social to improve business can help you reach your legions of fans and followers on Facebook, Twitter and Instagram. But do you know how?

Winning Webinars in 2017—Tips and Tech You Need to Know

January 18, 2017 |  by Beth Negus Viveiros

Webinars are undeniably one of the top lead gen tactics for many B2B marketers. How can you use the evolving technology of webinars to drive pipeline growth?

Better B2B Data Insights Throughout the Purchase Cycle

January 17, 2017 - B2B data insights

The road to B2B sales rarely—if ever—has just one stop. Prospects connect with brands at multiple touchpoints along the way before hopefully ending their journey at the point of conversion.

There’s Room for Improvement in B2B Retention: Survey

January 12, 2017 |  by Beth Negus Viveiros

Only 61% of B2B marketers are satisfied with their current customer retention marketing efforts, according to a new research report.

Get the Scoop in Chief Marketer’s Super Book

January 10, 2017 |  by Beth Negus Viveiros

Check out the digital edition of Chief Marketer's annual Super Book, featuring the PRO Awards, Top Shops and more!