Five Ways Agencies Can Prove Their Value
To charge a premium rate for high-quality services, agencies must position themselves in a way that makes it obvious to clients why their services are so valuable.
To charge a premium rate for high-quality services, agencies must position themselves in a way that makes it obvious to clients why their services are so valuable.
There is no barrier keeping B2B loyalty programs from accessing the consumer marketers’ relationship-building resources.
In Chief Marketer’s exclusive B2B Lead Gen Survey, learn the challenges B2B marketers are facing—and the opportunities they’re missing.
In the Most Wanted series, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017. This week, we look at K-12 teachers.
The top B2B marketing trends for 2017 reflect much of what B2C marketers are experiencing: B2B buyers deserve the same individual, humanized attention consumers desire from retailer or CPG brand.
It's important to continually fine tune lead scoring models to optimize campaign performance, to decrease the length of the sales cycle and increase ROI.
B2B marketers that have a good game plan can get hundreds of people to stop by their booth at major industry events. That’s great, but brands fumble if they don’t extend that engagement beyond the event itself.
Social media management, content writing and videography are among the 20 fastest growing skills marketers are looking for, according to a new survey from Upwork.
Implementing marketing automation has helped GM Nameplate’s sales reps get a better handle on B2B customer communications and engagement.
U.S. marketers are no doubt wondering what the current political climate will mean to their business, but across the pond agencies are bracing in anticipation of Brexit.