How Big Data Is Transforming Marketing into a Revenue Hub
Marketers have always known intuitively that their work was contributing to sales and now, big data is helping them prove marketing isn’t just a cost center.
B2B Marketing
The Listening Game for Content in B2B Marketing
Today, B2B marketing content needs to be created based on what shoppers want, not what management dictates.
PURLs Engage Nationwide and Yodle Direct Mail Recipients
Everyone is the star of their own movie, and personalized URLs (PURLs) are one way to put direct mail prospects’ names in lights.
We Want You…To Speak at B2B LeadsCon NY!
Got B2B knowledge to spare? Don’t miss your opportunity to speak at B2B LeadsCon New York 2017 on August 21 – 23, at the Hilton New York.
Hey Sexy—Words B2B Marketers Don’t Often Hear
Many young entrepreneurs are coming around to the allure of B2B after stumbling in their attempts to get a B2C venture off the ground.
ABM Helps Engage B2B Buyers
Early results of a survey on ABM trends by Scratch and demandDrive show that a little over a third of B2B companies have an ABM program in place, and 17% are in the process of launching one.
Customer Data Management: What Really Matters
How should you think about customer data management? It really should be seen as a collection of answers to a lot of questions about your customers.
3 Tips for Authentically Interacting With B2B Buyers
Here's three tips to build a great experience, create authenticity, and improve consideration at every point along the journey with B2B buyers.
Marketer’s Most Wanted: Physicians
In the Most Wanted series, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017. In this week’s spotlight, physicians.
Top 10: February’s Most Popular B2B Articles
In case you missed them, here’s the 10 most popular B2B articles on ChiefMarketer.com for February.
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