Making B2C Connections with B2B Audiences
B2B marketers can take a page from their B2C counterparts book and create an create an emotional bond with customers and prospects.
B2B Marketing
How Big Data Can Improve B2B Lead Gen
Sales and marketing organizations are often at odds about what works best in B2B lead gen. Often, both are off-base when it comes to their accusations.
Marketers’ Most Wanted: Manufacturers
In this week's Most Wanted demographic spotlight: manufacturers, and the B2B brands doing a great job connecting with them.
VR Helps Aqua Pharmaceuticals Get Under Dermatologists’ Skin
Aqua Pharmaceuticals is using virtual reality (VR) to make dermatologists feel young again—that is, young as in teenage, awkward and self-conscious.
Google, GE Lead List of Top 100 B2B Brands
Google, General Electric and Intel were at the top of Sacunas’ recently released report on the Top 100 B2B Brands.
5 Common Mistakes in B2B Digital Ad Campaigns
Avoid these five common mistakes that can directly impact your B2B digital ROI.
How Big Data Is Transforming Marketing into a Revenue Hub
Marketers have always known intuitively that their work was contributing to sales and now, big data is helping them prove marketing isn’t just a cost center.
The Listening Game for Content in B2B Marketing
Today, B2B marketing content needs to be created based on what shoppers want, not what management dictates.
PURLs Engage Nationwide and Yodle Direct Mail Recipients
Everyone is the star of their own movie, and personalized URLs (PURLs) are one way to put direct mail prospects’ names in lights.
We Want You…To Speak at B2B LeadsCon NY!
Got B2B knowledge to spare? Don’t miss your opportunity to speak at B2B LeadsCon New York 2017 on August 21 – 23, at the Hilton New York.
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