Tapping Into the Educational Power of Webinars
Webinars can be a great tactic to help inform a B2B audience about a product or service, if you keep the focus on education and avoid the hard sell.
B2B Marketing
The Power of the Right Words
With more and more new words coming into the language every year (Seussian anyone?), its becoming more and more difficult to choose the right words in marketing.
Touches in the B2B Sales Cycle Double
There are twice as many touches in the B2B sales cycle today, and that means marketers must get smarter about how they track and measure every interaction.
July’s B2B/MarTech Top 10
Check out Chief Marketer's top 10 B2B and martech articles for July.
ADP Canada Uses PR to Change the B2B Conversation
For many marketers, particularly in B2B, PR is what you do when something bad happens. But as ADP Canada found, PR is also a great way to build brand awareness.
Q&A: Demystifying Account Based Marketing
Forrester's Laura Ramos shares her thoughts on why many B2B marketers get confused when trying to implement account based marketing.
3 Reasons Nobody’s Heard of Your B2B Company (and What to Do About It)
Merit alone does not a market leader make. Here's three reasons B2B brands often fail to generate buzz.
3 Steps to Creating Successful Buyer Personas
Do you really understand your buyer? Do you feel their pain points or know how to speak their language? Buyer personas can help fill in the gaps.
Q&A: Bridging the Sales and Marketing Divide
Successful B2B marketing content connects with prospects at the right point in the buying journey, with the right information. But sometimes, sales and marketing teams disagree on what that really means.
Improving Engagement at B2B Live Events
To get the most out of B2B trade shows and live events, marketing and sales teams must agree on how they define a lead.
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