B2B Marketing

What the Federal Government Can Learn from B2B Marketing

September 5, 2017 |  by Sanjay Castelino

To reach the right decision makers with the right message, politicians should to take a page out of the B2B marketing playbook. Here's three strategies for them to consider.

Dig It: 3 Ways Anthropology Can Enhance Sales Training

September 5, 2017 |  by Warren Moss

There’s no doubt that sales training is essential, but even the best sales people need support. Digging into what prospects really want is the answer.

Whirlpool & Firestone Building Products’ B2B Live Event Tips

August 25, 2017 |  by Beth Negus Viveiros

Whirlpool and Firestone Building Products shared their strategies for successful B2B live events at Connect to Convert this week.

B2B Connect to Convert: Lead Gen, Brand Buzz, An Eclipse & More

August 25, 2017 |  by Beth Negus Viveiros

Here's some of the highlights from B2B Connect to Convert, with everything from building buzz and brand to copywriting tips and an eclipse.

10 Tips for Creating B2B Copy that Connects

August 22, 2017 |  by Beth Negus Viveiros

Do your words really capture prospects’ attention? a At B2B Connect to Convert this week, Nancy Harhut shared a key ideas for better B2B copy writing in a content master class.

B2B Sales and Marketing Alignment Improving: Survey

August 17, 2017 |  by Beth Negus Viveiros

Alignment between B2B sales and marketing teams is improving, increasing the opportunities for account based marketing, according to a new survey from Televerde.

Majority of Marketers Unsatisfied With Attribution: Report

August 15, 2017 |  by Beth Negus Viveiros

Only 7.1 percent of marketers are truly satisfied with their organization’s marketing attribution efforts, according to a new report from the DMA.

5 Tips to Maximize Social Selling

August 15, 2017 |  by Koka Sexton

The single biggest problem for sales right now is adapting to the new realities of connecting with buyers, and that includes finding the right balance when it comes to social selling.

Touchtown Engages Senior Centers With Marketing Automation

August 15, 2017 |  by Beth Negus Viveiros

Marketing automation is helping Touchtown get user-friendly tech solutions into the hands of seniors, and gently welcome them to the digital age.

What Are the Biggest B2B Pain Points?

August 10, 2017 |  by Beth Negus Viveiros

Are you a B2B marketer feeling the pain? You’re not alone. We asked several of our speakers at this month’s B2B Connect to Convert summit what they thought were the biggest challenges facing B2B marketers today.