Data + Privacy

B2B buyers are increasingly relying on third-party information to help make purchasing decisions, according to new research from the CMO Council.

Are you measuring the right click through rate to determine the success of your email marketing efforts?

Overmailing isn’t going to necessarily increase the potential of your email file. In fact, it might do the opposite.

Over half of B2B marketing and sales departments think they have a great working partnership—but in reality that isn’t the case

Marketers like Kraft are using online behavior to get a fuller view of their customers and craft social campaigns in real time.

The problem with traditional email marketing models is that they neglect to recognize there are real human beings on the receiving end of these messages.

Both online and brick-and-mortar retailers are increasingly using email to engage and re-engage customers at various points in their buying cycles.

B2B enewsletters outperformed promotional emails in both unique open and clicks in a recent study from Experian.

In direct mail, offline testing has taught savvy marketers something significant: Efforts which seem more official can clobber creative that comes across as promotional

Focusing on mobile solutions, targeting the right clients and creating killer content are key when integrating marketing tech solutions.