Data + Privacy

B2B enewsletters outperformed promotional emails in both unique open and clicks in a recent study from Experian.

In direct mail, offline testing has taught savvy marketers something significant: Efforts which seem more official can clobber creative that comes across as promotional

Focusing on mobile solutions, targeting the right clients and creating killer content are key when integrating marketing tech solutions.

A recent study on B2B site traffic patterns suggests that marketers shouldn’t just automatically turn off the lights when a holiday approaches.

Customer data platforms (CDP) took a big step forward last year, with marketers and tech vendors partnering to create databases more quickly and efficiently than had been previously possible, and experts see this trend continuing in 2014.

Think back to the last trade show you attended. You were communicating just by being there. Social is the same concept.

Seven key factors will propel B2B marketing change in 2014, including increased digital testing, access to better data and the emergence of video.

B2B marketers have a growing affinity for social media but still lack confidence in any social network not named LinkedIn. Some super advice here.

When you are comparing enterprise business communications systems, it’s easy to get caught up in all the specifications, features and glitzy demos provided by different vendors

Marketers are becoming adept at the art of email marketing messaging to improve relevancy but messages can be even more relevant if customer personas are used.