How Tide’s Laundromat Franchising Business Gives It a Competitive Data Edge

Posted on by Chief Marketer Staff

P&G’s Tide brand has a laundromat franchise business that’s been around for more than a decade, with a total of 189 today. From a marketing perspective, the customer feedback, new product testing and valuable data access—particularly within eight laundromats that are owned by the brand rather than franchised—give the CPG company a data edge over its competitors. Read how Tide is getting creative with marketing tactics, according to reporting in AdExchanger, within a category many consider to be unsexy.

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