CONSUMER-MARKETING | ENGAGEMENT

Transforming a target consumer into a brand advocate is a top goal for brands. Driving social behaviors can take consumers from awareness to advocates.

Ready to integrate UGC into your marketing operations? Your most pressing priority will be to ensure your program produces as much value as possible.

Snapchat Stories might be a new vehicle for marketers to get communications in front of multiple millions of totally engaged viewers. Here's a primer.

In an attempt to engage these multitasking viewers, experienced marketers are experimenting with new ways to help people discover, consume, and share second-screen content.

The Johnny Walker smart bottle is going to change the way Diageo markets the alcohol. The technology allows smartphone users to swipe to get messages.

Facebook's "Call-to-Action" button comes in handy to direct fans to games, shopping and web sites. And, it's free!

This article examines the top brands in the coffee category and why their rank in Brand Key's Customer Loyalty Index has shifted.

You’re positive your brand needs a strong mobile presence. But what you’re less sure of is where your time, energy and money should be concentrated.

The sought after power of combining direct mail and digital marketing can be enhanced with personalized URLs.

Krispy Kreme is the latest brand to find itself in hot water after launching a promotion that didn't sit well with consumers.