A Simple Process for Tackling Disparate Data Sets
While endless data sets can be a marketer’s dream, it can also become a marketer’s worst nightmare.
While endless data sets can be a marketer’s dream, it can also become a marketer’s worst nightmare.
Only bold CMOs will survive the marketing technology environs by understanding and embracing change. This article from CMO.com expands on the topic.
Tracking tags connect actions by users on the client website with the media delivery or analytics system and can deliver numerous benefits.
Learn 3 key reasons many companies aren't as customer-centric as they could be, despite all the data at their disposal.
Tablets are becoming the primary computing devices for many professionals and consumers—and this will change the way marketers need to attribute the results of their lead generation campaigns.
A new year for marketers is off and running, and Bruce Biegel, senior managing director with Winterberry Group, sat down with Chief Marketer to talk about what marketing professionals can expect in the year ahead.
Social business is happening in real time 24/7, affecting all business functions, and exciting opportunities abound for teams that are ready to embrace social analytics.
Moodgeisting ties back to several historical doctrines focused on eliciting consumer emotions. But what does it mean to data-rich marketers?
IBM and Apple released a suite of apps that put customer intelligence in store associates' hands to bring a more personalized experience to the customer.
At the 2015 Consumer Electronics Show sensor analytics, geo-location, and web and social data capture were all big trends—and the volume of data will just grow exponentially as a result.
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