Data & Analytics
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Acquisition
More than Checking a Box: Injecting Real Transparency into Customer Experience
The customer experience is no longer just a check box—here’s why.
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Data & Analytics
How CMOs Can Comply With California’s New Data Privacy Law
Now that you’re gotten your data privacy house in order for GDPR, are you ready for California’s Consumer Privacy Act?
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Acquisition
Tinder for Car-Shopping? Cars.com says YES!
The new campaign, We Met on Cars.com, is powered by machine learning
with the goal to make car shopping more personal and fun. -
Profiles & Campaigns
For Hobart, Mobile is a Key Ingredient for Reaching Food Service Pros
People like to eat on the move, and the pros who prepare that food are no less active. For Hobart Corp., that means mobile & social are essential for connecting with B2B customers.
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Facts & Figures
Customer Experiences Need to Exceed Expectations: Gartner
Over 80 percent of brands say their success will soon be mostly or entirely dependent on customer experiences, but less than half have a strategy in place to explain why CX drives their ROI, according to a new report from Gartner.
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Data & Analytics
When Personalization Backfires— And What to Do About It
Personalization lives squarely in the “Goldilocks Zone”—which is to say that it can be too hot or too cold. Here’s four steps to getting it “just right.”
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Data & Analytics
Dropbox Draws Academic Ire Over Data Sharing for Study
Dropbox came under scrutiny last week for sharing data on how research teams use collaborative platforms for a Northwestern University study.
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Digital
Applying Conversion Rate Optimization to All Aspects of Marketing
Conversion rate optimization can be applied to both digital and offline marketing. Here’s five tips for creating a CRO framework.
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Acquisition
Access to Customer Data is ‘Hit or Miss’: CMO Council
The study looks at how today’s customer-obsessed organizations must
evolve their customer data and engagement strategies. -
Acquisition
Incredible Articles: Our B2C Marketing Top 10 for June
If you want superpowered marketing intelligence, check out our 10 most popular consumer marketing articles for June 2018.