4 Secrets to Drive In-Store Traffic and Sales with Mobile
Here are 4 mobile tactics retailers can use to bring consumers into a brick and mortar store.
Here are 4 mobile tactics retailers can use to bring consumers into a brick and mortar store.
An integrated mix of mass media, digital and mobile are helping Alex and Ani engage jewelry buyers online and off.
Discover how brands like Tic Tac and McDonald's are using mobile to connect with consumers and boost their brand profile.
Some mobile-friendly retailers and brands are more advanced than others, but it is the risk takers that are offering up innovative ideas to steal.
Holiday 2013 was the season of the connected consumer, with shoppers looking to leverage email offers, in-store research, apps and other e-enabled promotions.
The act of showrooming is seeing a growth that cuts across a variety of demographic segments, according to the Holidays Retail Trends study by CFI Group. This is due in part to mobile technology, and practiced by a majority of consumers whether they intend to or not.
Looking for inspiration in the new year? In this special report, Chief Marketer profiles 12 stellar brands that are doing it right.
Marketers who are creative and timely can turn the short holiday shopping season to their advantage. Here's how.
Chief Marketer asked several marketing pros to share what they thought would be the leading trends in 2014, as well as their biggest challenges and goals.
Apple's new iBeacon feature in iOS 7 has been overlooked by most people, but it holds intriguing potential uses for retailers. For one thing, it can be leveraged to improve and refine location-based marketing tactics.
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