Less TV, More Emojis and Apps when Marketing to Millennials
This article is chocked full with research on marketing to Millennials and what some brands—Coca-Cola, Taco Bell, North Face, Under Armor—are doing to catch their attention.
This article is chocked full with research on marketing to Millennials and what some brands—Coca-Cola, Taco Bell, North Face, Under Armor—are doing to catch their attention.
In this Q&A, Lisa Boff talks about her main objective at GE, how to market the company as a “digital industrial company” to both businesses and consumers.
A Nielsen report suggests that wealthy black consumers are a growing economic powerhouse and one that marketers and media companies should be watching.
Snickers "Dial-a-Snickers" campaign uses words like "cranky" and "spacey" to diagnose people who really could use a Snickers bar.
When it comes to influencer marketing, the pay off can be big, but so can the risks.
Jim Beam has set its sites on using the messaging app Snapchat this fall to promote Jim Beam Apple.
China has banned marketers from saying they are the “best” or using other superlatives marking a major revision to the country’s advertising guidelines.
Planning and generating content that converts leads into customers is no easy feat, even for the most seasoned marketers.
If brands want to take their promotions international, they must consider the differing sweepstakes and contest regulations across the globe.
Kraft Foods was doing content marketing before content marketing was cool—heck, they were doing it before anyone even knew what was content marketing.