Author

Ira Schlussel

Agencies
What Marketers Should Know About International Promotions

If brands want to take their promotions international, they must consider the differing sweepstakes and contest regulations across the globe.
Agencies
What the New FTC Endorsement Guides Mean for Marketers

The new FTC Endorsement Guides have significant implications for brands that are accustomed to incorporating consumer or influencer endorsements into marketing strategy.