Jim Beam has set its sites on using the messaging app Snapchat this fall to promote Jim Beam Apple.
Videos promos target Millennials through age-gating, or serving the ads based on a user’s birthday. One clip over the Labor Day weekend showed a beverage being poured over ice.
Brittney Duncan, U.S. media manager at Beam Suntory, Jim Beam’s parent company, weighs in.
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