Channel | Social

Social business is happening in real time 24/7, affecting all business functions, and exciting opportunities abound for teams that are ready to embrace social analytics.

Here's a refresher on how you can improve relationships with brand advocates and, in then end, improve your return on investment.

The article explains what a “missed call” is, what ZipDial does and what’s in it for Twitter.

Cultivating an active social audience is good for business, but these five pitfalls should be avoided when investing in social media activations and campaigns.

Hollywood needs strong social marketing skills just as much as any marketer. It has movies to sell. Take away a few tips for your own marketing tool kit.

Here are some of the year’s most game-changing advancements that are helping marketers connect with audiences organically

Chief Marketer recently chatted with Jeff Charney, CMO of Progressive, about the evolution of Flo, and the concept of creating “situational content."

This author takes a look at 10 large and small brands and provides Facebook marketing examples, as well as tips you can use in your own Facebook Marketing.

Not everyone in the c-suite is walking the social media talk and that's causing a crack in internal employee communications.

Look for increased personalization, more metrics and bigger spends in social media marketing for 2015.