Even before Janet Jackson's infamous "wardrobe malfunction," the National Football League had decided to make its entertainment events more football oriented, starting with this season's NFL Opening Kickoff special. The league said it would control all ...
Dunkin' Donuts is sponsoring the 2004 Duff Challenge, amateur one-day, two-player regional events, underway at more than 80 public golf courses across the United States. The events are open to any amateur player with a handicap index between 7.0 and ...
Nivea is using a sweepstakes and millions of samples as part of an integrated campaign to promote its newest introduction into the skincare category, Nivea Soft, in a $1 million spend. This month, a three-month sampling campaign will put 3.1 million ...
Tyson Foods hypes protein in a $75 million marketing campaign themed Powered by Tyson.
Canadian Club Whisky is reviving a promotion next month that will have consumers searching for hidden cases of the spirits, a quest that ends with an all-expense paid trip to the company's distillery in Canada and a pocket full of cash. The hunt begins ...
Tennis Magazine has attracted five new sponsors to its U.S. Open kickoff event held later this month in New York City. Balance Bars, Celebrex, Chrysler, Fidelity Investments and 7-UP PLUS will join Evian and Michelob Ultra as primary sponsors of the ...
NBC will leverage its recent merger with Universal to promote its coverage of the Summer Olympics, staging events at Universal's theme parks to entice viewers. "It's a great way for us to bring our around-the-clock coverage to our theme parks and ...
People Magazine brings Hollywood to Wal-Mart with a 20-market tour kicking off this month. The People Live Tour runs Aug. 5-Nov. 14, with two-day stops at 25 Wal-Mart Supercenters. Shoppers get a red-carpet experience via booths hosted by tour sponsors ...
Detroit's Motorsports Hall of Fame of America announced today it will launch a unique, two-year traveling exhibit, set to premier during the Speedweek festivities just prior to the Daytona 500 in February. The mobile tour will create significant ...
ONCE UPON A TIME, mobile marketing was as simple as a man wearing a sandwich board with an Eat At Joe's message. Then on-the-street marketing joined the
