Social
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Engagement
McDonald’s Sponsors Tony Hawk Tour
McDonald’s Corp. will sponsor skateboarder Tony Hawk as part of its first global campaign “I’m lovin’ it.” Big Mac gets a presence at Hawk’s 29-city Boom
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Engagement
Sony Sponsors PlayStation 2 Road to Voodoo Tour
Sony Computer Entertainment will be the title sponsor of the PlayStation2 Road to Voodoo tour kicking off this month on the West Coast. The coast-to-coast
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Engagement
Thomas Kemper Soda Roadshow Hits California
Thomas Kemper Soda Co. hits the road this fall to tempt Southern Californians with samples of its craft-brewed sodas. During September and October, the
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Engagement
Scholastic Goes National with Dear America Tour
Scholastic Entertainment and The Kennedy Center are taking the second installment of their Dear America theater series on a national tour this fall to
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Engagement
Saying No
A Gus Macker 3-on-3 basketball tournament is coming to your community and you’ve been approached about a sponsorship. The basketball aficionados at your
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Engagement
Playboy Prepares for 50th Anniversary Tour
Playboy will celebrate its 50th anniversary next year with a 50 city, four month-long Playboy Club tour that kicks off in February. Consumers who weren’t
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Engagement
U.S. Army Marches To Laugh Track with Off the Hook Tour
On Aug. 28, the U.S. Army returns to sponsor the second annual Off the Hook Comedy Tour, which will travel to 12 historically black colleges and universities,
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Engagement
People Magazine Rolls Out Red Carpet
Time, Inc.’s People Magazine is taking itself to the people for the second year in a row. The People Live tour kicks off Sept. 6 in St. Louis, MO, and
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Engagement
PlayStation Wraps Up Summer with Music Tour, X Games
Sony Computer Entertainment America has signed to sponsor the 2003 Sprite Liquid Mix Tour and the ESPN X Games to pitch PlayStation 2 to music and sports
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Engagement
Freshman Orientation
VANITY, THY NAME IS YOUTH When Johnson & Johnson’s Acuvue brand launched a campus tour last spring touting its new color contact lenses, the brand was