Your Tax Dollars at Work: Compaq uses street tactics to spur federal sales.
For federal employees, Washington DC's summer heat wave was business as usual. For Compaq Computers, it was a marketing breakthrough.Compaq launched a
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Shopping Is Thirsty Work The outlet mall moguls at Prime Retail are pinning their promotional plans on cans of Coca-Cola. The Baltimore-based property
Chugging Along
Jim Page doesn't think much about the breakfast table these days. Page is the ringleader for Dean Food Co.'s $13 million rollout of Milk Chug, resealable
On the Road Again
BOULDER, CO - Schwinn, the self-proclaimed American Classic, has sponsorship partners clinging to it like swarms of bees on a branch. Kraft Food's Tang
Mrs. Butterworth’s hot air balloon starts tour.
COLUMBUS, OH - Giving new meaning to the term "rise and shine," Aurora Foods launched the "Breakfast Over America" balloon tour. It features a 30-foot
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Marketers on Fire: Patricia Corsi, Global Chief Marketing & Digital Officer, Bayer Consumer Health
Pride Month 2022 Activation Roundup: Taco Bell, Jägermeister, Yahoo and More
Using Product Data to Enhance Omnichannel Growth for CPG Brands
How Levi’s Integrates AI Processes Into Its Marketing and Data Strategies
Click here to to view the full list of the 2022 winners!
