Channel | Social

Dave & Buster’s Embarks on Mobile Tour

|  by Chief Marketer Staff

Bringing memories of childhood fun to hard working adults this summer, restaurant and entertainment complex operator Dave & Buster's has embarked on a nationwide mobile marketing tour. The tour began in May and runs throughout the summer as it seeks out ...

Eyes Have It

|  by Chief Marketer Staff

If a young college student has trouble remembering the color of his girlfriend's eyes, never fear. He won't be sent to the doghouse this time. Vistakono,

Anti-Smoking Campaigns Kick Off

|  by Chief Marketer Staff

Truth, the national youth smoking prevention campaign, is preparing to launch its annual summer tour--truth Orange--designed to connect with young people in their own communities and counteract the marketing and manufacturing tactics of the tobacco ...

Street Smarts

|  by Chief Marketer Staff

U.S. marketers spent an estimated $152 billion on event marketing in 2003, up about 15% from the year before. Spending will rise another 15% to 20% in

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

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