Channel | Social

Motorsports Hall of Fame Hits the Road

|  by Chief Marketer Staff

Detroit's Motorsports Hall of Fame of America announced today it will launch a unique, two-year traveling exhibit, set to premier during the Speedweek festivities just prior to the Daytona 500 in February. The mobile tour will create significant ...

Road Trip

|  by Chief Marketer Staff

ONCE UPON A TIME, mobile marketing was as simple as a man wearing a sandwich board with an Eat At Joe's message. Then on-the-street marketing joined the

Howdy, Pardners

|  by Chief Marketer Staff

Forget the stereotypes: Country music fans buy a whole lot more than pickup trucks and fried chicken and they may not even live in the country. Savvy

Ecko Trolls Malls for Talent

|  by Chief Marketer Staff

Apparel marketer Ecko Unltd. is running a 10-city mall tour to find models for its upcoming print ads. The American Dreams Model Search and Mall Tour began July 10 and runs through Sept. 18. Consumers visit the American Dreams center to audition for ...

JPMorgan Chase Sponsors Leadership Day

|  by Chief Marketer Staff

Young tennis fans from the Los Angeles area got a lesson from industry leaders on the business of tennis yesterday at the JPMorgan Chase Leadership Day for Kids, which was held during the JPMorgan Chase Open at the Home Depot Center in Carson, CA. ...

Sony Re-ups for Ozzfest

|  by Chief Marketer Staff

Sony Computer Entertainment America reunites with Ozzfest, the long-running summer festival, as a sponsor for a fourth year. The 26-stop festival kicked off on July 10 and concludes on Sept. 4 in West Palm Beach, FL. As sponsor, Sony will feature a ...

Dunkin’ Donuts Turbo Ice Challenge in Maine

|  by Chief Marketer Staff

Four local celebrities will meet face to face this Sunday at the Dunkin' Donuts Turbo Ice Challenge for Charity in Maine touting Dunkin' Donuts' new Turbo Ice beverage. The event takes place at the Maine Mall parking lot where local radio DJs and two ...

Virtual Florida Hitting the Road

|  by Chief Marketer Staff

Visit Florida will launch its Florida Experience mobile marketing tour at the NASCAR Brickyard 400 in Indianapolis, August 7-8, to an audience of about 250,000 consumers. The Florida Experience is a visual display of sights, sounds and activities found ...

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

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