Channel | Social

Taco Bell Mobilizes in English y En Español

|  by Chief Marketer Staff

Targeting both its English- and Spanish-speaking consumers, Taco Bell has taken it to the road this month touting its late night hours and exclusive new Mountain Dew Baja Blast beverage. Taco Bell's bilingual Beetles are hitting the streets During the ...

Live from Pilot Pen: Michelob and VERB Mobilize

|  by Chief Marketer Staff

NEW HAVEN, CT—Michelob and VERB are making a presence at the Pilot Pen tennis tournament under way this week at Yale University. Presenting tournament sponsor Michelob ULTRA is making the rounds with its beer truck. The Anheuser-Busch brand is rewarding ...

Toyota’s Playground Games Drive Test Drives

|  by Chief Marketer Staff

Toyota is bringing back some classic playground games and putting them on four wheels for an eight-city test-drive festival, which kicks off Aug. 28 in San Francisco. In each city, 1 million square-feet of outdoor space will be turned into an adult ...

Virgin Mobile Sponsors MTV Video Music Awards

|  by Chief Marketer Staff

Positioning itself as hip and in tune with today's youth, Virgin Mobile is sponsoring this year's MTV Video Music Awards (VMAs) as part of its month-long For the Love of Music celebration. Virgin Mobile has designed a rehab van that will make its way ...

1800CheapSeats Launches Re-branding Sweepstakes

|  by Chief Marketer Staff

Touting its updated look, 1800CheapSeats has taken to the streets of America with a sweepstakes. Thirty Toyota-built Scion xB's wrapped with the new 1800CheapSeats logo and graphics are being deployed by Street Teams in 16 markets throughout the month. ...

GameRiot Video Game Festival Hits the Road

|  by Chief Marketer Staff

GameRiot is embarking on its third national tour launching this summer through the end of October. The video games festival and competition, presented by Spike TV, is expected to entertain nearly a quarter of a million gamers from now through Oct. 24 in ...

’61 Olds Used as Bait to Catch Yahoo! Customers

|  by Chief Marketer Staff

A 1961 Oldsmobile, tricked out as part of a Labor Day Yahoo! Mobile promotion, is far from the stuffy images brought to mind by your grandfather's Oldsmobile. This vehicle has been outfitted with the latest technology, including a Kenwood stereo, DVD ...

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.


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