Channel | Social

Dunkin’ Donuts Turbo Ice Challenge in Maine

|  by Chief Marketer Staff

Four local celebrities will meet face to face this Sunday at the Dunkin' Donuts Turbo Ice Challenge for Charity in Maine touting Dunkin' Donuts' new Turbo Ice beverage. The event takes place at the Maine Mall parking lot where local radio DJs and two ...

Virtual Florida Hitting the Road

|  by Chief Marketer Staff

Visit Florida will launch its Florida Experience mobile marketing tour at the NASCAR Brickyard 400 in Indianapolis, August 7-8, to an audience of about 250,000 consumers. The Florida Experience is a visual display of sights, sounds and activities found ...

Playing Politics

|  by Chief Marketer Staff

PROMOS TIED TO VOTER registration are the hot ticket this summer as marketers tap the urgency surrounding this presidential election. Activists want to

Covering Their Assets

|  by Chief Marketer Staff

The 2004 Summer Olympic Games in Athens could be the riskiest investment in the history of sports marketing. If the Games go on next month without a hitch,

Promote the Vote

|  by Chief Marketer Staff

It's time again in our country's democratic cycle to elect those who will shape and influence the economic, environmental, international and societal

Strug: Terror Threats Won’t Stop Gymnasts

|  by Chief Marketer Staff

NEW YORK—High-profile NBA players such as Detroit's Ben Wallace and Richard Hamilton may have turned down their Olympic invites due to security concerns, but don't expect any members of the U.S. Gymnastics teams to turn down a chance at a Gold Medal. ...

Sony Sponsors Vans Warped Tour This Summer

|  by Chief Marketer Staff

Sony Computer Entertainment America, Inc. is sponsoring the 2004 Vans Warped Tour in celebration of the tours' 10-year-anniversary. The tour begins its summer-long jaunt in Houston tomorrow, and concludes a special finale show in Boston Aug. 20. Sony is ...

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.


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