Facts & Figures
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Data & Analytics
Siloed Data Stifling B2B Marketing Efforts: Survey
Siloed B2B data is the biggest challenge B2B marketers face when it comes to achieving their go-to-market goals, according to a new study from the Harvard Business Review (HBR).
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Digital
13 Tips for Creating More Useful B2B Content
There’s a ton of B2B content online. How can you make your brand stand out? Here’s 13 ideas for creating more useful content marketing assets.
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Acquisition
28 Ways Artificial Intelligence Will Affect You
Artificial intelligence technologies of all forms are gaining momentum.
You can’t afford to ignore the opportunities. -
Facts & Figures
Marketing and Digital Advertising Convergence Increases: Report
Marketing and digital advertising teams are increasingly sharing budgets, tech purchases and responsibilities, according to a new report from Salesforce.
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Digital
Three Trends Shaping the Future of Influencer Marketing
Consumers and marketers should be concerned about the authenticity
of influencer marketing. Here’s three trends to consider. -
Acquisition
The New Gold Rush: Marketing to Silver Surfers
Gen Z may be moving in on Millennials as the go-to-market of choice,
but marketers may want to take a second look at silver surfers. -
Digital
25 Ways to Communicate With Customers at Christmas
By focusing on improving the way people interact with your website, you’ll be able to
deliver a better user experience, increase website traffic and grow your business. -
Demand Gen
B2B Content Marketing Success Improves: Survey
Nearly 65 percent of B2B marketers feel their content marketing programs are more successful than a year ago, according to a new survey.
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Demand Gen
Content Creation Tops List of Needed Marketing Skills
Content creation and amplification factor high in the top 20 job skills marketers are looking for, according to Upwork.
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Acquisition
What are You Doing Wrong—and Right—on Social?
Four Harvard Business School marketing experts dissect social media missteps and
lessons learned, as well as what brands are doing right.