Channel | Engage & Convert

Outdated media plans. Too much reliance on TV, radio and OOH. All concerns Heineken is reworking to better align with consumer behavior and interests.

McDonald's "Lovin" campaign taps into a vast trend spreading across the country of people doing nice things for each other and strangers.

Here's practical advice to make the most of your Super Bowl spot, including crafting followup participatory marketing and which brands are getting it right.

A new year for marketers is off and running, and Bruce Biegel, senior managing director with Winterberry Group, sat down with Chief Marketer to talk about what marketing professionals can expect in the year ahead.

Hidden Valley Ranch is the hero in a new humorous video showing parents with kids left out of an adult Super Bowl party.

Here's a refresher on how you can improve relationships with brand advocates and, in then end, improve your return on investment.

Optimizing content for lead nurturing means creating an effective promotion strategy that will give you the best reach and sharability.

Performance marketing tactics like pay-per-call (PPC) are becoming more and more popular for lead gen marketers. Unfortunately, that means that PPC fraud is becoming more prevalent as well.

Are you getting the lead generation and sales engagement you want from your gated content?

Marketers may understand their customers, but the sales team has a unique relationship with prospects that too few marketing departments are leveraging.